Audiences and Institutions essay
Chené Harris
Media
Audiences and institutions
My personal experience and patterns of media consumption in many ways demonstrates and mirrors current trends in audience behaviour.
Society now a days has such an enormous influence in the amount of media that is being consumed through various types of streaming platforms (in media terms).
In today’s society there are multiple platforms for the audiences to consume media - YouTube, Netflix, cinemas, DVD stores Neon, online broadcasting and television (plus many more). Where as before audiences who are watching the media were limited to very few options. The extensive as of platforms provided for the audiences is commonly known as fragmentation. Fragmentation just describes how audiences are split across a variety of different platforms where there are endless options available for them individually to watch.
While technology has been developing, different technological systems have joined together and grown to perform the same tasks that they would have done on their own.
Many of the new technological devices are easily accessible for many individuals and generally used a lot more often compared to many. You may say an example of this is a mobile phone, this would be correct. A new technological mobile phone may have a camera, a calendar, an alarm and so much more within it. This definitely affects the audiences and trends and would cause more separation towards the individual and film watching.
I personally consume media mostly through, Netflix, Disney+ and Light Box. On average my family and I spend about two and a half hours on each platform per day / or night. In contrast to the many results I gathered from a survey I had put together I was placed around the 15th to 16th mark as to how many hours a day I consume media out of 20 participants. My consuming media on these platforms have increased dramatically and the intake by DVDs and VHSs have decreased dramatically. These statistics here are just simply proving that our society would much rather prefer to watch/consume media online rather than watch them with DVDs and VHSs.
Reasons for these new modified sites have been a huge success because many of the conglomerates such as Disney have partnered up with multiple different companies and platforms to advertise their product on a wider and more worldwide way. For example Disney may have partnered up with YouTube to advertise their film or even to sell their film. Doesn’t falls under the conglomerate area/category because it’s a large company which own a various range of smaller companies such as marvel, national geographic, Star Wars and Pixar.
Hi Chene'
ReplyDeleteOverall Score: 23/50
Terminology: 5/10
Analysis/ argument: 10/20
Examples/ explanation: 8/20
Paragraph 1 - make sure you go back and re-read your paragraphs. This one has a few sentences that don't quite make sense. I get the main idea of what you're trying to say but clearly stating your idea is going to be much more helpful in getting higher marks. If you read it back and it doesn't make sense, re-write it.
This is where you need details and examples. You say that Neon and Netflix and other online platforms are popular, how do you know this? What research did you do? (name the article and actually give some numbers).
Where are your case study examples? Are any of the movies you looked at as case studies on streaming platforms now? Which ones?
Where is the information on generation demographics? You mention that 'before' there wasn't fragmentation or the wide variety of media choices. When do you mean? When did things change and WHY? (this is where you would bring in the internet and how that has changed HOW we watch and consume media - what are stats for that? How many NZ households have internet?)
Paragraph 2 - great that you are explaining technological convergence but you need to actually give the technical term "Technological convergence' not just explain the concept, to be able to get the terminology marks. How does this relate to your research (how many people watch on smartphones and devices as opposed to TV's in the lounge? What does your research tell you about this?
Some great points here but you need to link it to the question.
Paragraph 3 - great that you include personal opinion and experience. That is part of this question so well done. This would have been the perfect paragraph to talk about the general decline of DVD sales. Did any of your case studies go to DVD? what were the sales like for that? Where did your case study films get released and how? How does this reflect your media consumption patterns and wider audience patterns?
Paragraph 4 - you have the beginnings of a good paragraph here. I see that you want to make the point about cross media convergence and how Disney makes it's films available across many platforms. This paragraph needs some work. Remember too that Disney is the conglomerate and the smaller companies that it owns are called subsidiaries. Marvel and Star Wars etc, aren't companies, they are film franchises (essentially they're a brand). The companies that Disney owns would be film studios, theme parks, editing companies, distribution companies, TV production companies etc.
This paragraph would be a good one to talk about how audience trends are still to see blockbusters, the big budget Hollywood films. You could have told us how much your Blockbuster case study made in Box Office compared to the Indi film. You could talk about how our social media and online activity means that Disney and other big corporations have the opportunity to bombard us with marketing so that it creates hype and captures a really wide audience.
I would have liked to have seen cinema references - how much did all your films make in opening weekend? Do you see Indi movies? How does that reflect in wider audience patterns? (the fact that they are not as popular so they don't get funding and not as may people see those films).
How about generations? You're part of the i-gen, what is the trend for your generation is how and why you consume media the way you do? How does this contrast to other generations?