Chene Harris Researching Film Company Logos Media Studies 1. History behind the logo: There is a legend saying that the very first Paramount logo was drawn on a napkin in 1914. The emblem featured a mountain against a black backdrop, with the company name and stars shining above it. On the new 1952 logo, the mountain grew higher and moved to the center of the composition. A blue sky with fluffy white clouds lended a fresh, vibrant feel to the design. In 1957, the Paramount branding took a turn towards minimalism. The logo was painted blue, and the landscape lost some of its details. https://youtu.be/YGl9jv_QKGk meaning behind the logo: The 24 stars that form a circle over the mountain stand for 24 actors who signed their contracts with the film studio in 1914. The original plan was to add a new star onto the emblem every time a new actor joined the team. However, the movie industry was developing so fast that Paramount Pictures had to give up on ...