Audience research
Audience research Media studies Chené Harris Global & NZ digitisation (Slide 6) 4.388 billion people are connected to the internet - 57% (Slide 6) 3.484 billion people are active on social media - 45% (Slide 10) Top 5 social media’s being used globally; Facebook, YouTube, WhatsApp, Facebook messenger, WeChat (Slide 12) two age groups that are popular with the social media; 18-24 & 25-34 (Slide 15) percentage of NZ’s population who are connected to the internet; 88%, percentage of NZ’s population that have social media; 71% (Slide 18) Top three devices in NZ that are used for the internet; mobile phone (92%), laptop or desktop computer (84%), television (91%) (Slide 19) NZ’s average time watching television; 2 hours and 42 minutes (Slide 28) percentage of people watching videos online; 94% and people streaming content over the internet; 57% (Slide 33) NZ’s top 5 social media platforms; YouTube, Facebook, Messenger, ...